Why My Web Design Is So Affordable — And Why That's Entirely the Point
Let me be upfront with you: I charge what I do because I choose to. Not because I have to. I'm really good at what i do, and I've made a deliberate decision to make that expertise accessible to the people who need it most — small business owners who are quietly struggling with creating a websites or maintaining a website that was never quite right to begin with.
This isn't a charity. It's a value choice. And I want to explain exactly why I made it.
The trap most small businesses fall into
You're running a business. You don't have time to become a web developer too. So you did one of two things: you cobbled together a WordPress site yourself and it worked fine — until the updates stopped making sense, the plugins started conflicting, and suddenly the whole thing felt too difficult to relearn. Or someone built you something on Bluehost, it looked great, and then you got the renewal invoice and realised you're locked into a long list of separate charges that a Squarespace plan would have covered entirely, for less, from day one. Things like website security, SEO tools, domain privacy protection, backups, and SSL certificates to keep your site safe and trusted by Google. Renewal prices are not what you signed up for — so that seemingly affordable plan quietly doubles in cost. Squarespace rolls all of that into one price. Hosting, security, SSL, updates — included. No surprises, no add-on fatigue, no invoice you weren't expecting.
The web design industry has, for too long, treated small businesses as either a cash grab or an afterthought.
I work alone — and that's a feature, not a limitation
When you work with me, you get me — someone who has spent years learning this craft and genuinely cares about the outcome.
That also means I'm selective. I work with people who really need it. Business owners who are stuck, not just bored of their current site. People who built something themselves and need a proper hand, not a condescending rebuild from scratch. People who've been paying too much for too long and don't know there's a better way.
"I want every small business to have a fair chance at growing. Being in the world in 2026 is hard enough. A bad website shouldn't be one more thing in your way."
Why I'm not chasing the big clients
Maybe I could. Maybe i could sell myself to a big business with money and a large team. But there's something that feels wrong about a world where beautiful, functional, effective websites are only within reach of businesses that can already afford a proper design budget. Big businesses have entire marketing teams and agency retainers. The independent florist, the personal trainer, the local accountant — they deserve just as good a first impression online.
I have enough. As long as I can pay my bills and take care of my family, I'm genuinely happy. I'm not here to build an empire. I'm here to do good work, for people who need it, for as long as I can.
What "affordable" actually means when I say it
It means no unnecessary upsells. It means recommending the platform that's right for you. It means a price that reflects the work involved — not the maximum the market will bear. It means that if Squarespace will genuinely serve you better than a bespoke build, I'll tell you that, help you get set up properly, and feel good about it.
Good web design isn't a luxury. It's one of the most level playing fields available to small businesses right now. I want to help you use it.
